LTA and Eden Mill St Andrews announce partnership ahead of the Grass Court Season


The LTA and Eden Mill St Andrews are excited to announce a 4 yr partnership which is able to see the award-winning gin and whisky distiller develop into the Official Spirit of British Tennis.

Established in 2012 in St Andrews, Eden Mill is a recent distillery with a longtime premium gin and rising single malt scotch whisky.
The partnership with the LTA, the Nationwide Governing Physique for tennis in Britain, might be an ongoing affiliation and can contain particular rights linked to the LTA’s 4 main worldwide grass courtroom occasions:
Rothesay Open – Nottingham 6-12 June
cinch Championships at The Queen’s Membership – 13-19 June 
Rothesay Traditional – Birmingham 11-19 June 
Rothesay Worldwide – Eastbourne 20-25 June 
Eden Mill St Andrews spirits might be served at public and hospitality venues throughout every occasion and embody onsite branding and experiential to drive engagement with tennis followers throughout Britain.
To coincide with the launch, Eden Mill St Andrews will launch a recent entry into the market within the type of ‘Wildcard’. Particularly crafted for tennis followers, this thrilling, new restricted version gin is infused with regionally sourced Scottish strawberries and raspberries, offering tennis followers with a style of summer time.
‘Wildcard’ gin is introduced within the distillery’s new light-weight, crystal reduce bottle, highlighting Eden Mill St Andrews’ transfer in direction of turning into local weather constructive and their ongoing dedication to sustainability dropped at life of their new distillery, deliberate to open in 2023.
Commenting on the partnership, Richard Daish, Advertising and marketing and Business Director on the LTA, mentioned:
“We’re delighted to welcome Eden Mill St Andrews to the tennis household because the Official Spirit of British Tennis for the following 4 years.
“Eden Mill St Andrews is a really revolutionary and progressive distillery, and we stay up for collaborating as we work collectively to advertise Eden Mill St Andrews and tennis.”
Paul Miller, CEO, Eden Mill commented:
“We’re thrilled to be partnering with the LTA, bringing Eden Mill St Andrews to tennis followers throughout Britain.
“I can’t anticipate tennis followers to expertise Eden Mill’s distinctive method to gin making. We’re delighted to current our restricted version ‘Wildcard’ gin. This thrilling new gin, infused with Scottish strawberries and raspberries, is the proper gin to go with a summer time of tennis.”

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