British tennis get a boost as the LTA agrees a new partnership with Dunlop


Britain’s Garden Tennis Affiliation are reaching the tip of one in all their more difficult years on a excessive after confirming Dunlop will turn into its Official Tennis & Padel Tools Accomplice from January 2021.
LTA chiefs confirmed the black gap within the funds for this 12 months earlier this month, with the organisation’s incoming dropping by 40% in a 12 months that noticed the cancellation of Wimbledon for the primary time for the reason that World Struggle II.
The LTA’s funds had been severely hit by the cancellation of all the summer season of tennis, with the profitable ATP Tour occasion at Queen’s Membership among the many casualties of a summer season that noticed all grass-court tournaments in England cancelled.
Now they wish to the long run and the cope with Dunlop will see the British sports activities tools model turn into the official stringing service for gamers on the LTA’s programme of summer season main occasions.
As Official Tennis & Padel Tools Accomplice, Dunlop shall be granted branding rights on the tournaments in addition to on the LTA’s Nationwide Tennis Centre in Roehampton. The model may also host retail and fan expertise exercise on the summer season occasions and Padel tournaments.
Different phrases of the deal embrace rights to design, produce and promote tennis {hardware} merchandise bearing the LTA and Accomplice mark. Dunlop will change current Official Tennis Tools Accomplice, Babolat.
The information follows the LTA’s announcement earlier this month of a five-year partnership with AMC, the model created by Andy Murray and Castore, which is able to turn into its Official Efficiency Attire Accomplice from 1 January 2021.

Each offers type a part of the LTA’s business technique to create worth throughout each side of tennis, by way of improvement of strategic partnerships with excessive profile manufacturers.

“That is one other thrilling partnership and we’re wanting ahead to working with Dunlop – an organisation that shares our imaginative and prescient to open up tennis – over the subsequent three years,” mentioned LTA CEO Scott Lloyd.
“Following the long-term AMC attire deal we introduced earlier this month, that is one other instance of British tennis’ enchantment to excessive profile manufacturers that produce high quality merchandise, and demonstrates how we’re additional enhancing our business programme to help tennis and padel in Britain.”
Jamie Murray has performed with Dunlop rackets all through his Grand Slam profitable profession and he welcomed the tie-in with the LTA as he acknowledged: “Having top-quality tools is significant for any skilled tennis participant and Dunlop rackets have all the time served me properly all through my profession.
“This seems like an ideal partnership and I’m certain Dunlop will present an ideal service to the LTA and Tennis in Britain over the subsequent three years.”
A brand new vary of Dunlop rackets shall be out there early in 2021, so try Tennis365 for all the newest information after they hit the retailers.
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